Christmas, their way

The brief was to elevate tails.com’s relationship with existing customers, and appeal to new customers, by adding extra sparkle and magic to their festive rituals. I directed and delivered a body of work that included advent calendar design and shop front with activations across email and social channels.

A vibrant, whimsical, serotonin-boosting campaign, revelling in the joyful chaos of Christmas. Reimagining traditional icons and colours to place dogs at the heart of the party. We tapped into their natural sense of joy with bold colours, typography and spirited imagery.